More and more I’ve realized that traveling large distances to take part in organized author signings is rarely worthwhile. Many people who set these up talk a good talk, and certainly have good intentions, but they either lack the ability to publicize the event, or simply don’t have enough help to get the necessary work done.
The event itself may be very well organized, but if no one attends, then it’s really not worthwhile, is it? I’d blame it on the economy, but other types of signings where I talk and/or read from my books generate reasonable sales for the effort.
Perhaps we as authors need to experiment with something other than attending events with many other authors as ways to publicize and market our books Though they are enjoyable and a good way to interact with our peers, it might be more profitable to our careers to concentrate on single speaking appearances.
As you may have guessed I’ve recently returned from just such an event, which was very well organized yet attendance was poor. I saw no directional signs going in, in fact had to stop and ask directions myself, and am not sure if any of the local newspapers, radio or tv stations mentioned the event.
How about some feedback on your experiences with author festivals, fairs and the like? Do you get any positive sales and contact results? What is your favorite way of connecting with your readers?