Recently someone posted on one of my list serves and asked how they could get reviews for their book. In an interesting turn, replies came through for both magazine and newspaper reviews and online reviews. I was able to steer her toward online reviews because I’ve been working on promotion for my E books for the past few months.
So it occurred to me that my readers might like to have some information on obtaining reviews for their E books. My first suggestion was to go to blog posts of other writers and see what links they had up for their own reviews appearing online. Then approach those people for reviews of your book. It’s important to take part in social media by commenting on postings, following their links and commenting there. Once your name is known by these reviewers and they’ve possibly followed your posting and taken a look at your website, you’re more likely to get a review, interview or an invite to do a guest blog.
All three of these are equally important when promoting your book(s). An interview on a popular blog can be as effective as a book review, as can a guest appearance. I noticed a peak in my sales on Kindle after appearing on Morgen Bailey’s blog. I was asked to appear after I had participated in interviews on other blogs and Morgen read them. I’d also guest posted on a couple of them.
Another Morgan (different spelling) has a great blog where authors interested in getting noticed should comment and get acquainted. What you have to offer is very important in getting you noticed so that interviewers and reviewers want to talk about your book. What are you offering to your readers online? You must have some expertise. You’ve researched your books, haven’t you? What have you learned? Share it. Offer to host a post for other authors in your genre or field of expertise. They will return the favor. Some blogs don’t have a huge following, but you can help boost that following by sharing your posting with your Facebook and Twitter friends.
When you’re on Facebook and you see something shared, follow the link, read the post, then in turn share it to your friends. This is the way the Internet is meant to work. It’s like tentacles that reach out in ever widening circles, with everyone sharing what they enjoy, and their friends sharing in turn. Once you’re doing this on both Twitter and Facebook, you’ll have a broader following.
Another way to get your book mentioned in reviews, interviews and blog postings is to join two or three writer or reader groups and begin to interact with the members. When someone asks for blog hosts, volunteer. It’s not difficult to host someone else, then they in turn will probably offer to host you. If they don’t, ask them to. All of these opportunities lead to more and more of the same.
Sites like Savvy Authors offer opportunities to get noticed online. Google for sites of bloggers in your field of expertise. If you write westerns it isn’t difficult to find a lot of blogs in that field; paranormal is the same, but branch out so that you’re not only interacting with writers but with readers as well. Oh, yes, writers are readers, but not all readers are writers. Find them too.
Yes, I know, all this takes time, but once you get it all rolling, you can devote either an hour a day or a day each week to promotion and it won’t be long before you’re known all over the web.