Promotion is on the minds of many writers in todays market place. Over and over we’re told that we have to do our own promotion. When this is mentioned in our large critique group we hear a lot of groans. But you know what, those who are groaning nowadays are those who are working on getting their first book published. If we’re smart, we who’ve been in the business a while have stepped into Online Promotion already.

Well, guess what? If you’re working on being a serious writer, you’d better already be serious about building that platform while you try to get your work published. Promoting online is no longer just for the nonfiction writer, and it’s certainly not only just for someone with two or three books out there.

Getting ready to upload to Kindle? Nook? iPub? Recently I received an email from a close friend in the business for quite a while who had uploaded her first book to Kindle. She wanted to know how to check her sales. I told her, and it wasn’t but a few minutes till she wrote back and said no copies of her book had sold.

The latest figures on books published to Ebooks weekly I believe was around 65,000 per week. Well, without promotion, we’re not going to stand out in that field. We’ll be amidst the tiniest weeds overshdowed by the tall brilliant sunflowers, the midsized wild larkspur and even the ground hugging but blooming clover. Everyone who blooms in the field of Epublishing has a better chance than those who are withered and dried.

I tell writers, pick three or four social media sites to begin with. Concentrate on becoming a blooming flower on them. What does a blooming flower do? It gives of itself, shares its beauty, its sweet fragrance. It doesn’t overpower everyone with too much leaf flapping, or swaying so widely it knocks over other beautiful blossoms. It doesn’t send out roots that steal water and nurturing from others. Shares is the critical word here.

When a friend posts something interesting on Twitter or FB, Retweet or Like and comment, Share on your own site when you can. Go to blogs aimed at those who might read your book, then comment nicely and share the link with others. Do Not comment about your book. What you are doing is making a name for yourself, and to do that you must be kind, considerate and soft-spoken. No shouting Look At Me everywhere you post. Do good and good you will receive.

To be invited to be interviewed or reviewed, let your kindness be known. Let your expertise in certain subjects related to what you write be known. Build this kind of platform, and the reviewers and intervewers and bloggers will come.

About veldabrotherton

For thirty years I've been a writer. Publication of my work began in 1994 . I'm pleased to have recently settled with Oghma Creative Media as my publisher. My brand is SexyDarkGritty and that applies to my western historical romances, mysteries, women's fiction and horror novels. I recently signed a contract to write westerns again, and what fun it's been working on the first one. If I weren't writing my life wouldn't be so exciting.
This entry was posted in building platforms, online promoting, promoting, promoting Ebooks, Uncategorized, Velda Brotherton. Bookmark the permalink.


  1. In addition to the imagery of flowers, I like this post because it mirrors the optimism I have of marketing and promotion. If authors would just stop fighting it or acting like it's a necessary evil, maybe they could find enjoyment out of this incredibly easy way to reach people. Well said, Velda!

  2. If everyone were as sincere as you we would have a better world anyway.Jim Copeland.

  3. Velda,What a beautiful post! As a first time author, I've been working hard on promoting my book because, as we all know, without sufficient sales on a first novel, a second novel doesn't stand much of a chance of being published. Lately, I've found myself consumed with how to increase sales. Not good!Your post reminded me to take a deep breath, plant the seeds, water them, pray for sunshine and the beautiful flowers will bloom.

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